


OWN it NOW 2011
Dear Friends:
This year we will have a new twist on OWN it NOW. In the past, I have selected a few works labeled as Howard’s Picks that might be overlooked in an exhibition as large as TWO x TWO. This year I have invited two friends to share in the fun of highlighting works in the 2011 auction: Jeffrey Grove, the Hoffman Family Senior Curator of Contemporary Art at the Dallas Museum of Art, and Allan Schwartzman, an internationally acclaimed art advisor who represents many clients here in Dallas and around the world.
Jeffrey, Allan and I each have our own icon to indicate our picks and we encourage you to take an extra look at our selected works: Howard’s Hidden Gems, Jeffrey’s Curator’s Choice, and Allan’s Under the Radar will be noted online, in the auction catalogue and throughout the exhibition.
Whether you are attending the TWO x TWO Saturday night gala, a preview night, or even if you are unable to attend any of the events, we are offering you the opportunity to OWN it NOW. Just look for the OWN it NOW icons pictured above. More details on each of the works listed in OWN it NOW are available in both the catalogue and at www.2x2online.org.
OWN it NOW opens on Monday, October 17th, 2011 at 12:00pm CST. The first bidder to bid at or above the full estimated retail value purchases the work. Simultaneous bids will result in a bid-off. Please fax, phone or email your top bid on any one of the OWN it NOW works at or above estimated retail value by 12 NOON CST on Friday, October 21, 2011. Please refer to the form at the end of this section for further details. You may fax your form to The Rachofsky House at (214) 750-9766, phone in your bid to (214) 373-3157, or e-mail Melissa Meeks, Director, TWO x TWO, at melissa@rachofskyhouse.org.
On Friday, October 21, 12 NOON CST, if the work is still available, it goes into the silent auction under standard bidding procedure. The winning bidder will be notified by telephone no later than Sunday, October 23, 2011.
Good luck!
Howard Rachofsky
Click here to download the OWNitNOW form.